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The Food and Agriculture Organization of the United Nations (FAO) and the Mountain Partnership  have organized the branding of their products in order to support the livelihoods of people living in the mountain regions of the world. During the event, an exhibition, trade meeting and seminar with representatives from many countries was successfully organized in Delhi, the capital of India, between December 17-28.

The event was organized by officials Shyam Khadka, the head of the Indian branch of the Food and Agriculture Organization, Sara Manuelli, the secretary of the Mountain Partnership Organization, Samargul Adambekova, the Ambassador of Kyrgyzstan in India, Anita Paul, the director of the Pan Himalayan Regional Development Fund, and the center of the Elbegzaya B Program Director of Mountain Partnership in Asia and Founder of Dastkar shopping center Laila Tyabji, gave an opening speech.

Branding of mountain products is important because it aims to support the livelihoods of producers and local communities by promoting ecologically friendly products made by small and medium producers of developing countries using environmentally friendly technologies. As the people of the mountain region live by preserving the ancient historical and cultural heritage, their product labels reflect this uniqueness and promote it in the market.

We successfully participated in the event by presenting the handicraft products of the Snow Leopard Enterprise Program of SLCF, which promotes the products of Mongolian mountain people, especially the livelihood of rural people who participate in nature conservation.

A total of 23 organizations and individuals from 6 countries participated in the event, exchanging experience in the production of products and establishing business partnerships to expand the market, which received high praise from the participants.

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